Haider Rafique
Managing Partner and CMO
OKX
Haider Rafique is the Global Managing Partner and Chief Marketing Officer at OKX, where he oversees government and investor relations, marketing, and brand partnerships. He plays a central role in shaping OKX’s engagement with global regulators, investors, and key stakeholders during a pivotal time for the cryptocurrency industry. Haider is also the creator of the OKX brand, and led its transformation into a globally recognized platform and was a key contributor developing the OKX app as a unified crypto super app.
Prior to joining OKX, he led the rebranding and growth of blockchain.info into blockchain.com, one of the leading digital asset platforms. He has held senior marketing and growth roles at major crypto firms, including Okcoin, where he drove significant retail user growth. Haider’s experience spans traditional advertising with global agencies and technology companies such as Microsoft.
Prior to joining OKX, he led the rebranding and growth of blockchain.info into blockchain.com, one of the leading digital asset platforms. He has held senior marketing and growth roles at major crypto firms, including Okcoin, where he drove significant retail user growth. Haider’s experience spans traditional advertising with global agencies and technology companies such as Microsoft.